Tuesday, March 3, 2009
On not being dead
Friday, January 2, 2009
On Twitter
Thursday, January 1, 2009
On Macworld Expo - correction
On Macworld Expo
Macworld Expo 2009 is in less than a week. Held in San Francisco every January since 1985, it has become a pilgrimage, of sorts, for many Mac loyalists. I have only counted myself among this group since 2005. This is to be my fifth Macworld Expo (notice that the "w" in Macworld is not capitalized), and likely to be my last. I almost decided not to go this year, and when I did decide to go, I said it would be my last for awhile. Why? Cost, mostly. The trip, from airfare to hotel accommodations, from Expo/Conference passes to actually spending money on the show floor. It gets to be a lot of money.
After that, Apple made the announcements that have given the Mac faithful pause... this is Apple's last year to attend Macworld Expo, and that Steve Jobs would not be delivering the Keynote speech this year, handing off that duty to Phil Schiller, Apple's 2nd in command.
I don't believe that Apple has publicly stated WHY they made this decision, but that has not stopped the speculations:
1) Apple likely spends a million dollars to build and staff their display on the showroom floor.
2) Apple doesn't like having to come up with something new and fantastic to show every January. This puts it immediately AFTER the Holiday buying season, which is NOT the ideal time to announce new products, and since everyone knows that Apple will be announcing SOMETHING, they tend to hold off buying anything Apple until after Macworld Expo.
3) Apple Rumor websites, knowing that Apple usually does release new products at Macworld, start dredging up, and publishing rumors about what Apple will be releasing. Some of these ideas are amazingly far-fetched... but when Apple releases a new model desktop that will convert rocks into Gold, everyone is disappointed that Apple did not release the anticipated flying car.
4) Steve Jobs is so sick, that they know 3 weeks in advance that he won't be able to give the keynote. (I am so freakin' sick and tired of hearing this rumor that I am ready to throttle the next person that I hear utter it.)
Items 1 - 3 have a certain ring of authenticity. I mean that they could CONCEIVABLY be reasons why Apple will not be at MwSF after this year. But there are arguments that take the counter-point to all of these, such as Apple having over 27 Billion dollars (Read twenty-seven BILL-YUN DOLLARS) in its coffers, and spending $1 million dollars is a small drop in that bucket.
There are a lot of good reasons for Apple to end the keynotes. But why end attending? Steve Jobs has said "We do the equivalent of a Macworld Expo every day at each of our Apple retail stores." (I am giving this from memory, so it is not likely to be word perfect) From Apple's point of view this may be true, but from the attendee perspective Macworld Expos are so much more.
1) Multiple vendors - There are more vendors on the show floor than just Apple. While I was at MwSF 08, I was able to actually put my hands on, and play with, several Canon digital cameras. The Apple store only carries a limited number of (usually lower end) camera models from the various manufacturers, and while I could do this at a dealers, there is always pressure to purchase, as well as opinions that may be tainted by profit.
2) Small vendors - There are small booth, stuck out of the way, in which some small startup company (frequently just one person) who is demo-ing some fantastic piece of software that I would not have seen in the Apple store, and if they did have it, they'd not likely have someone who could demo it and answer my questions.
3) Conferences - I can learn a lot about Apple software in training classes, which I could also do at an Apple store, but I can also learn about Photoshop, network topography, creativity, and a myriad number of other subjects that would not be touched upon in an Apple store.
4) Camaraderie - There are people that only meet up with each other while at Macworld. It's kinda like a family reunion, except that your uncle Phil doesn't get drunk and start dancing on the tables with his underwear on his head (well, not at the Expo/Conference anyway).
5) Parties - Dove-tailing on "camaraderie" would have to be all the parties. Vendors want you to remember them favorably when it comes time to order that replacement (enter hardware/software name here). One way they do that if to invite you to a party where you can get well lubricated (that's a euphemism for getting drunk... get your mind out of the gutter) and be entertained. But not all parties are sponsored by vendors. Macworld Expo has the Macworld Blast, which last year included entertainment from Devo. The Your Mac Life podcast pretty much winds up Macworld Expo with its YML Rocks party (entertainment by the Silicon Valley Rockers, a kick-ass cover band led by Macworld Expo's own Paul Kent). Many other parties give Mac aficionados the opportunity to network and socialize.
Friday, December 5, 2008
On Procrastination
Sunday, August 24, 2008
On Commercialism - redux
Tuesday, August 12, 2008
On Commercialism
Well, I must confess from the start of this post, that I am a fan of Eureka (the show on the Sci-Fi channel). I admit that it's not great Science Fiction, and the acting is not always the best, but it's good light-weight entertainment, and the special effects are pretty decent for a television show.
That said, they've started what I consider to be a disturbing trend.
Last week's show (week of August 5) there was a scene in the first fifteen minutes, in which a new character on the show is showing how they are now doing research for consumer oriented technologies. They have a man wearing a blank shirt. Zane (a character in the show) activates a machine and the logo for Degree Anti-Perspirant is projected on the shirt for a moment, and then coalesces into an embroidered logo as the person wearing it walks away.
Product placement... I get it. Degree is a sponsor for the show. No problem, right?
A little later in the show they go into a commercial. There is Zane, not the actor who portrays him, in his lab, extolling the virtues of Degree Anti-perspirant, interspersed with scenes from the show.
A commercial, shot on a set from the show, using clips from the show, and a character from the show. Doesn't that seem like it's crossing the line?
I mean, it made me watch it. We'd already picked up the remote control and started fast forwarding (thank you TiVo) and when we saw what looked like another scene from the show, we rewound and watched it. It did what it was supposed to do, but it just seems to me that the ethics are a bit sketchy.
What do you think?
